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Kerala Agricultural Development Society (KADS) is a service provider to the farming community of Idukki, Ernakulam, and Kottayam Districts since its inception in the year 2001. KADS's vision is to facilitate farmers with modern farm practices and at the same to provide an assured marketplace for all his produces and even for the discarded but tasty and homely items from the backyards. Whatever it may be; be it muringa leaves, currypatha, vazhachundu, banastem, ilampanpuli, vampilinaranga, kanthari mulaku, etc., which never fetch a price nor had a place in the subjiwallas’ basket anywhere, now have a royal reception at KADS platform, bought as hotcakes within minutes of their arrival at the sales counter. This is the business technique of KADS – a business based on the tastes and preferences of the customer, and no doubt, now it is a success story!
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Carefully Selected Quality Products
KADS always had well drawn-up vision and mission. The mission is to ensure fair prices for their farm produces by eliminating middlemen, promoting organic production. Sustainable management of natural resources, organizing awareness campaigns on the conservation of water, soil, environment, and all such measures are part of the mission. KADS with its experience stressed the importance of transferring the latest technology to the farmers at the appropriate time. This process always increased the confidence of farmers in adopting environment-friendly farm practices to achieve sustainable agriculture growth. To attain these objectives, training programs in modern farm practices, post-harvest techniques, value addition, and marketing were held as a usual routine. All these efforts are greatly appreciated by the farmers near and around Thodupuzha.
KADS also carries out a novel scheme called 'Pachakudukka' to attract school students to farming, conduct annual green fest, distribute quality seeds and seedlings at the beginning of Kerala crop season called 'Medam', to name a few. Another important activity KADS undertakes is to provide farmers with the right methods, techniques for farming. All these deep involvements at the grassroots level have made KADS a catalyst in the agricultural sector. KADS facilitates marketing through 'farmers’ open market', encouraging organic farming through Organic Certification, in collaboration with Lacon, in Mankulam Panchayat of Idukki District since 2005 and continues. This involvement has been greatly acknowledged by the State Government and UNDP authorities.
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